Quickly create a GA4 account so you can start tracking your website or app traffic and
understand how users engage with your content.
Why This Matters
Google Analytics 4 is the new standard for tracking website and app engagement. It’s more
privacy-focused, flexible, and better at following customer journeys across devices. If you’re
using Google Analytics for the first time, this is the version you want to start with.
Before You Start
📌 You’ll need:
● A Google Account (Gmail, Google Ads, YouTube, etc.)
👉 Create one here if you don’t have one
When To Do This
● Before launching a new website or mobile app
● When setting up analytics for a new brand or client
● If you’re migrating from Universal Analytics (the older version)
Who Does This
● Marketing Manager
● Marketing Consultant
● Anyone responsible for digital strategy or tracking setup
️ How To Create a Google Analytics 4 Account
- Go to https://analytics.google.com
- Log in with your Google account
- If prompted, click “Start Measuring”
- On the Account Setup page:
○ Enter an Account Name (e.g., your business or brand name)
○ ✅ Avoid using your website name here—you’ll enter that in the next step
○ Click Next - On the Property Setup screen:
○ Enter your website or app name
○ Choose your time zone and currency
○ Click Next - Fill out Business Details:
○ Industry Category
○ Business Size (number of employees)
○ Click Next - Choose your business objectives
○ You can select multiple (e.g., Lead Generation, Online Sales)
○ Click Create - Agree to the Terms of Service
- Choose where you’ll collect data:
○ For most websites, select Web - Enter your website URL and give your data stream a name
○ 📌 Leave “Enhanced Measurement” toggled ON
○ Click Create Stream - You’ll now see a summary page for your new data stream
✅ You’ve successfully created your GA4 account!
What’s Next?
To start tracking users on your site:
● How to install GA4 with Google Tag Manager
● How to Add Google Analytics to a Shopify Store
Resources
● Google Analytics Help Center
● GA4 Setup Assistant
Final Tips
✅ Use descriptive names for accounts and streams
✅ Enable Enhanced Measurement for easy event tracking
✅ Don’t forget to connect GA4 to your site right after setup