How to Manage or Request Ownership of a Google Business Profile

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If you need access to a Google Business Profile (GBP) that already exists, you’ll need to request ownership from the current profile owner. If your business doesn’t have a profile yet, you can create a new one through Google Business Profile.

 

Why This Matters

  • Google Business Profile ownership gives you control over your business information, reviews, photos, and local search visibility.
  • Without ownership access, you may be unable to update important business details or respond to customer reviews.
  • Requesting ownership through Google is the safest way to gain access when someone else currently manages the profile.

 

Before You Start

  • Confirm whether a Business Profile already exists for your business.
  • Have access to a Google Account you want to use to manage the profile.
  • Gather any business documentation that may be needed to verify ownership.

 

How to Create a New Google Business Profile

If your business does not already have a Google Business Profile:

  1. Visit Google Business Profile.
  2. Click Manage Now or Get Started.
  3. Enter your business name and category.
  4. Add your business location or service area.
  5. Enter your contact information.
  6. Complete the verification process when prompted.

🔗 Get Started with Google Business Profile

Once verified, you’ll be able to manage your business information and appear in Google Search and Maps.

 

How to Request Ownership of an Existing Profile

If a profile already exists but is managed by someone else:

  1. Sign in to Google Business Profile.
  2. Search for your business name.
  3. Select the existing Business Profile.
  4. Click Request Access or Request Ownership.
  5. Complete the requested information.
  6. Submit your ownership request.

🔗 Request Ownership

The current owner will receive an email asking them to approve or deny your request.

 

What Happens After You Request Access

  • If the current owner approves your request, you’ll receive access to manage the profile.
  • If the owner does not respond, Google may provide additional options after the waiting period.
  • In some situations, you may be asked to verify your connection to the business.

Response times vary depending on the current profile owner’s actions.

 

Resources

Create a New Google Business Profile

Request Ownership of a Business Profile

Google Business Profile Help Center

 

 

Final Tips

  • Use a Google Account that will remain associated with the business long-term
  • Keep ownership information updated when employees or agencies change
  • Request ownership rather than creating duplicate Business Profiles
  • Maintain multiple managers on your profile to prevent future access issues