How to Set Up a LinkedIn Company Page

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Overview

Creating a LinkedIn Company Page helps your business build credibility, attract new customers, recruit employees, and share updates with your audience.

By following this guide, you’ll create a professional LinkedIn Company Page that is ready to grow.

 

Before You Start

Make sure you have the following:

✅ A personal LinkedIn account.

🔗 Sign up here if you don’t have one:
https://www.linkedin.com/

Important Requirements:

  • Your personal LinkedIn account must be at least 7 days old before you can create a Company Page.
  • Your LinkedIn profile should have an Intermediate or All-Star profile strength.
  • You should have several 1st-degree connections (people you’ve connected with on LinkedIn).

 

Step 1: Create Your LinkedIn Company Page

  1. Go to the LinkedIn Company Page creation page:
    https://www.linkedin.com/company/setup/new/
  2. Click Company.
  3. Complete the company information.

 

Fill in the following fields:

  • Company Name
  • LinkedIn Public URL (your unique LinkedIn web address)
  • Website URL
  • Industry
  • Organization Size
  • Organization Type
  • Company Logo
  • Company Tagline

 

📌 Tip: Upload a clear, high-quality version of your company logo.

  1. Check the verification box confirming you have the right to create the page.
  2. Click Create Page.

 

✅ Your LinkedIn Company Page has now been created.

Step 2: Add a Cover Image

  1. Open your new Company Page.
  2. Click the Edit (Pencil) icon near the top of the page.
  3. Upload a cover image.

 

Recommended Cover Image Size

  • 1128 × 191 pixels

📌 Choose an image that represents your brand and looks professional.

Save your changes.

 

Step 3: Add Your Company Description

LinkedIn will recommend completing your profile.

  1. Select Add Description.
  2. Write a short description explaining:
  • What your company does
  • Who you help
  • What makes your business different
  1. Click Save.

📌 A complete company description helps visitors understand your business and improves your professional appearance.

 

Step 4: Add Your Business Location (Optional)

If your business has a physical office or storefront:

  1. Click Location from the left menu.
  2. Enter your business address.
  3. Save your changes.

Note: You can add multiple locations and choose one as your primary location.

 

Step 5: Configure Your Page Buttons

  1. Click Buttons in the left menu.

You have two options:

Messaging (Optional)

Choose whether LinkedIn members can send messages directly to your Company Page.

Custom Call-to-Action (Recommended)

Add a button that encourages visitors to take action.

Examples include:

  • Visit Website
  • Contact Us
  • Learn More
  • Sign Up

Enter the destination website URL.

Click Save.

📌 Adding a custom button can help drive more traffic to your website.

 

Step 6: Publish Your First Post

LinkedIn will prompt you to create your first post.

Create a simple welcome post such as:

  • Introduce your company.
  • Explain what you do.
  • Share your mission.
  • Welcome new followers.

When you’re happy with the post, click Post.

 

Step 7: Share the Post from Your Personal Profile (Optional)

After publishing your first post, LinkedIn may ask if you’d like to share it with your personal network.

This is a great way to help your new Company Page gain its first followers.

Congratulations!

Your LinkedIn Company Page is now fully set up and ready to grow.

 

Best Practices

✅ Use a professional company logo.

✅ Upload a branded cover image.

✅ Complete every available profile section.

✅ Add a custom website button.

✅ Publish your first post immediately.

✅ Invite employees and connections to follow your page.

✅ Post consistently to build your audience over time.

 

Helpful Resources

🔗 Create a LinkedIn Company Page
https://www.linkedin.com/company/setup/new/

🔗 LinkedIn Help Center
https://www.linkedin.com/help/linkedin

🔗 LinkedIn Pages Best Practices
https://business.linkedin.com/marketing-solutions/linkedin-pages

Final Reminder

A complete LinkedIn Company Page builds trust with potential customers, partners, and employees. Taking a few extra minutes to fully complete your profile—including your logo, banner image, company description, and first post—will give your business a strong professional presence from day one.