How to Set Up a LinkedIn Company Page

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Overview

Creating a LinkedIn Company Page helps your business build credibility, attract new customers, recruit employees, and share updates with your audience.

By following this guide, you’ll create a professional LinkedIn Company Page that is ready to grow.

Last Updated / Reviewed: 10/18/2026

Before You Start

Make sure you have the following:

✅ A personal LinkedIn account.

🔗 Sign up here if you don’t have one:
https://www.linkedin.com/

Important Requirements:

  • You must have a personal LinkedIn account with a confirmed email address.
  • Your personal LinkedIn account must be at least one day old.
  • You must have more than one LinkedIn connection.
  • LinkedIn may require additional account or workplace verification.
  • Search LinkedIn before creating a new Company Page to make sure one doesn’t already exist for your business.

Note: Company Pages can be created on desktop or through the LinkedIn iOS app. Page creation is not currently supported through the Android app.

 

Step 1: Create Your LinkedIn Company Page

  1. Log in to your personal LinkedIn account.
  2. Click the For Business icon in the upper-right corner.
  3. Scroll down and select Create a Company Page. https://www.linkedin.com/company/setup/new/
  4. Choose Company.
  5. Complete the following information:
    • Company Name
    • LinkedIn Public URL
    • Website URL
    • Industry
    • Organization Size
    • Organization Type
    • Company Logo
    • Company Tagline
  6. Check the verification box confirming you have permission to create the Page.
  7. Click Create Page.
  8. Select Start building your page!

✅ Your LinkedIn Company Page has now been created.

Step 2: Add a Cover Image

  1. Open your Company Page in admin view.
  2. Select the option to edit your cover image.
  3. Upload your branded cover image.
  4. Save your changes.

Recommended Image Specifications:

  • Cover Image: 1512 × 256 pixels
  • Company Logo: 400 × 400 pixels
  • Format: PNG or JPEG
  • Maximum File Size: 3 MB

Tip: Keep important text and logos toward the center of your cover image, as LinkedIn may crop the image differently on desktop and mobile devices.

 

Step 3: Add Your Company Description

  1. Open your Company Page in super admin view.
  2. Click Edit page in the left menu.
  3. Select Details.
  4. Enter a company description explaining:
    • What your company does
    • Who you serve
    • Your products or services
    • What makes your business different
  5. Review your company information for accuracy.
  6. Save your changes.

SEO Tip: Naturally include relevant keywords describing your business, services, and industry to help improve your company’s visibility in search results.

 

Step 4: Add Your Business Location (Optional)

If your business has a physical office or storefront:

  1. Open your Company Page in super admin view.
  2. Click Edit page.
  3. Select Locations.
  4. Enter your business address.
  5. Add additional locations if applicable and designate your primary location.
  6. Save your changes.

Note: You can add multiple locations and choose one as your primary location.

 

Step 5: Configure Your Page Buttons

  1. Click Buttons in the left menu.

You have two options:

Add a Custom Call-to-Action Button

  1. Open your Company Page in super admin view.
  2. Click Edit page.
  3. Select Buttons.
  4. Enable the Custom button option.
  5. Choose a button label, such as Visit Website, Contact Us, Learn More, or Sign Up.
  6. Enter the destination URL.
  7. Click Save.

On free LinkedIn Company Pages, the custom call-to-action is generally available under the More menu. Premium Company Pages offer more prominent button placement.

Enable Page Messaging

  1. Open your Company Page in admin view.
  2. Navigate to the Page inbox.
  3. Open the messaging settings.
  4. Enable Page messaging if available.
  5. Select the available conversation topics.
  6. Save your changes.

Only enable Page messaging if someone will regularly monitor and respond to incoming messages.

Step 6: Assign Company Page Administrators

  1. Open your Company Page in super admin view.
  2. Locate the Page’s admin management settings.
  3. Select the option to add an administrator.
  4. Search for the LinkedIn member you want to add.
  5. Assign the appropriate admin role.
  6. Save your changes.

The person who creates the Company Page automatically becomes a super admin. Make sure the business owner or an authorized company representative also has super admin access.

For security, we recommend having at least two appropriate super admins and enabling two-factor authentication on their LinkedIn accounts.

 

Step 7: Publish Your First Post

LinkedIn will prompt you to create your first post.

Create a simple welcome post such as:

  • Introduce your company.
  • Explain what you do.
  • Share your mission.
  • Welcome new followers.

When you’re happy with the post, click Post.

 

Step 8: Share the Post from Your Personal Profile (Optional)

After publishing your first post, LinkedIn may ask if you’d like to share it with your personal network.

This is a great way to help your new Company Page gain its first followers.

Congratulations!

Your LinkedIn Company Page is now fully set up and ready to grow.

 

Best Practices

  • Use a high-quality company logo.
  • Upload a branded cover image using LinkedIn’s recommended dimensions.
  • Complete all available company information.
  • Include relevant keywords in your company description.
  • Add a website call-to-action.
  • Make sure the business owner has super admin access.
  • Enable two-factor authentication for administrator accounts.
  • Publish an introductory company post.
  • Invite employees and relevant connections to follow your Page.
  • Encourage employees to associate their LinkedIn profiles with the Company Page.
  • Share useful content consistently.
  • Review Page analytics to measure engagement.

 

Helpful Resources

🔗 Create a LinkedIn Company Page
https://www.linkedin.com/company/setup/new/

🔗 LinkedIn Help Center
https://www.linkedin.com/help/linkedin

🔗 LinkedIn Pages Best Practices
https://business.linkedin.com/marketing-solutions/linkedin-pages

🔗 Create a LinkedIn Company Page
https://www.linkedin.com/help/linkedin/answer/a544879

🔗 Troubleshoot Creating a LinkedIn Page
https://www.linkedin.com/help/lms/answer/a726850

🔗 LinkedIn Image Specifications
https://www.linkedin.com/help/linkedin/answer/a563309

🔗 LinkedIn Pages Best Practices
https://www.linkedin.com/help/linkedin/answer/a553289

🔗 LinkedIn Call-to-Action Buttons
https://www.linkedin.com/help/linkedin/answer/a5993422

Final Reminder

A complete LinkedIn Company Page builds trust with potential customers, partners, and employees. Taking a few extra minutes to fully complete your profile—including your logo, banner image, company description, and first post—will give your business a strong professional presence from day one.