How to Set Up a Pinterest Business Account

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Setting up a Pinterest business account gives you access to analytics, ad tools, and better brand visibility. This guide walks you through how to create a new business account or convert a personal one, claim your website, and customize your profile.

Step 1: Choose How You Want to Set Up Your Business Account

You can either:
 ✅ Create a new business account
 ✅ Convert your personal account to a business account

📌 Option A: Create a New Business Account

Use this if you want a standalone business account not connected to any other Pinterest accounts.

How to Create:

  1. Go to Pinterest Sign Up

  2. Click Create a business account

  3. Enter your email, password, and age

  4. Click Create account

  5. Fill out your business profile and click Next

  6. Add business details and click Next

  7. Select whether you want to run ads, then click Next

  8. Choose how you’d like to get started, or click the X to exit

📌 Important Tips:

  • Use an email not already connected to a Pinterest account

  • If you’re creating the account for a company/client, use your name and work email, not the company’s name

  • Creating an account means you agree to Pinterest’s Business Terms of Service

📌 Option B: Convert a Personal Account to a Business Account

This lets you keep your existing Pins and followers.

How to Convert:

  1. Log into your personal Pinterest account

  2. Click the down arrow (top-right corner) and select Settings

  3. Click Account Management on the left

  4. Click Convert to a business account

  5. Click Convert account

  6. Complete your business profile, then click Next

  7. Describe your business and click Next

  8. Choose if you want to run ads, then click Next

  9. Choose a starting point or click the X to skip

📌 Notes:

  • Business accounts are public

  • You can switch back to a personal account anytime

  • You must unlink connected accounts before converting

  • Pinterest no longer allows linking between personal and business accounts

Step 2: Claim Your Website

Claiming your website helps people discover your content and gives you access to analytics.

🔍 What You Get:

✅ Your profile picture appears on Pins from your site
✅ Pins link directly to your Pinterest profile
✅ Users will see an option to follow you

📌 Before You Start:

  • You must own and control the domain

  • You need access to the source code

  • You cannot claim sites like Etsy, Amazon, or eBay

  • Each website can only be claimed by one Pinterest account

🔧 How to Claim Your Website

You can claim using one of the 3 methods below.

✅ Option 1: Add an HTML Tag

  1. Log into your Pinterest business account

  2. Click the down arrow > Settings

  3. Go to Claimed accounts on the left

  4. Click Claim next to Websites

  5. Copy the HTML tag under “Add HTML tag” and click Continue

  6. Log in to your website host

  7. Paste the tag into the <head> section of your site’s HTML

  8. Go back to Pinterest and enter your website URL

  9. Click Verify

💡 Once verified, you can remove the tag.

✅ Option 2: Upload an HTML File

  1. Follow steps 1–4 above

  2. Click Download under “Upload HTML file” and click Continue

  3. Log into your website host

  4. Upload the file to the root folder (not a subfolder!)

  5. Go back to Pinterest, enter your website URL

  6. Click Verify

💡 You can delete the file after verification.

✅ Option 3: Add a DNS TXT Record

  1. Follow steps 1–4 above

  2. Copy the TXT record under “Add TXT record” and click Continue

  3. Log into your domain host

  4. Paste the TXT into your DNS settings

    • If required, add @ in the Host field

  5. Wait up to 72 hours for changes to apply

  6. Return to Pinterest and click Verify

💡 You can remove the TXT record after your site is verified.

🔍 To See Claimed Sites:

  • Go to Settings > Claimed accounts

  • Look under the Websites section

❌ To Remove a Claimed Website:

  1. Log into your Pinterest business account

  2. Go to Settings > Claimed accounts

  3. Click Unclaim next to the website

  4. Confirm by clicking Unclaim

🛑 Once removed, Pins from that website won’t be connected to your account anymore.

Step 3: Personalize Your Business Profile

🖼 Add a Profile Cover

  1. Log into your Pinterest business account

  2. Click your profile picture > Business Profile

  3. Click the edit icon on your cover photo

  4. Click Change cover or Remove cover

  5. Choose an image and crop it to 16:9 ratio

  6. Click Save

📌 Recommended Size: 800×450 pixels

🌐 Add or Update Community Information

This helps Pinterest feature your business in relevant areas.

To Add:

  1. Log into your business account

  2. Go to Settings > Account Management

  3. Click Personal Information

  4. Scroll to Community information

  5. Click the dropdown and select all that apply

  6. Click Save

💡 You won’t be able to view your selections after saving.

To Update:

  • Follow the same steps as above

  • Your new selections will replace previous ones

To Delete:

  1. Go to Community Information section

  2. Click Delete data

  3. Click Delete to confirm

🛑 If deleted, Pinterest will not feature your business across the platform.

🔗 Helpful Resources

💡 Final Tips

✅ Use a business email for account setup
✅ Claiming your site gives you access to Pin performance data
✅ Keep your profile info and branding consistent
✅ Regularly update your community information if your business changes