Marc McIntosh

Ready to stop blending in and start booking up? This isn’t your average marketing talk. In this fast-paced session, you’ll learn 10 proven strategies to boost your visibility, attract more right-fit clients, and grow your business with purpose. Whether you’re just starting out or have years of experience, these steps are built to work with your style, your goals, and your market—without gimmicks or sleazy sales techniques. Just real strategies that cut through the noise and get results—without selling your soul or sounding like everyone else.

From building a brand that books itself to mastering your online presence, we’ll cover what actually works in today’s competitive wedding and event space. You’ll walk away with a clear action plan, fresh ideas, and the confidence to market like a pro—even if you’re not one. Bring your notebook and your hustle—this is marketing that moves the needle.

In today’s fast-changing digital world, couples plan their weddings across a mix of platforms — and your marketing needs to meet them there. This session walks you through building a well-rounded strategy that integrates social media, digital ads, and face-to-face interactions into one seamless brand experience.

You’ll learn how to present a unified, authentic message at every touchpoint, boosting visibility and making deeper connections with your ideal audience. A consistent, multi-platform approach not only builds trust but also positions your brand as top-of-mind throughout the planning process.

Discover how to thrive in a fragmented media landscape by creating a strategy that aligns with how couples search, dream, and decide. Make your marketing as memorable as the services you provide.

Why isn’t your marketing translating into a flood of leads? The heart of the issue isn’t the number of leads—you likely have far more than you think. More likely, you have conversion crisis, where many potential bookings are slipping away unnoticed and with them, your investment in time and money.

The customer journey is rarely a straight line; it’s a maze where leads can be lost at any turn. You generate excitement and visibility, but this isn’t enough. Your channels of promotion—be they social media, advertising, or personal interactions—all require investment, and our goal is to optimize these to ensure maximal conversion.

Our journey will also dive into consumer behavior, uncovering the mechanisms behind ‘Subtractive Shopping’ and the ‘Rule of 7’, which sheds light on the engagement necessary before a prospect acts. You’ll discover how to craft a cohesive brand story across all platforms, seal the leaks in your marketing efforts, convert leads effectively, and create a brand so magnetic that clients can’t help but book.